Sir Jony Ive – that guy behind the iPhone, was responsible for the Luce’s controversial form factor


Maranello – Ferrari unveiled the Ferrari Luce in Rome, marking a new chapter in the storied brand’s history. The Ferrari Luce marks Maranello’s multi-energy strategy, first announced in 2022.

Ferrari’s approach of ‘technological neutrality’, means that electrification is just one of the means available to Ferrari to expand its design potential in product architecture, performance, design, and driving experience, without replacing existing engines.



The design of the Ferrari Luce was entrusted to LoveForm, the design collective led by Sir Jony Ive and Maro Newson. Ive was previously behind the design of Apple products, including the iPad, iPhone and iMac among others. The Luce is the first four-door from the Prancing Horse to have five seats. The architecture, which does not need to accommodate the traditional front-engine and rear transaxle setup, translates to more interior space for occupants.

A defining visual characteristic of the Ferrair Luce is its shell-like glass house, which extends below the car’s belt line, to the extremes of the car. Its simplicity of form is further framed by front and rear aerodynamic wings, floating above and around the silhouette of the glass house. At the rear, the Luce pays homage to the 360 Modena and 458 Italia through its halo tail light design. The Luce has the largest staggered wheel diameters on a series-production Ferrari road car: 23-inch front and 24-inch rear.

On the inside, the Luce’s interface is designed with clear organisational principles of input and output. The most essential commands and feedback are placed directly in front of the driver. Controls and displays are grouped functionally, where precision-engineered mechanical buttons, dials, toggles and switches are combined with multifunctional digital displays; all of which are co-developed with Samsung Display. Interior material use includes recycled anodised aluminium, Corning Gorilla Glass and premium leather. 

The Luce’s premium sound system utilises 21 speakers, powered by 24 channel/3000 W amplification; also incorporates the innovative Ferrari Audio Signature, featuring presets, individual listening optimisation, and dynamic compensation functions.

Four F80-derived permanent magnet synchronous electric motors (derived from expertise gained in Formula 1 and the WEC), one per wheel drive the Ferrari Luce. Maximum total power is rated at 1050cv (1036hp), which on the Luce, delivers class-leading performance. The Luce meets 100km/h in 2.5 seconds, and reaches 200km/h in 6.8 seconds. Top speed is rated at 310km/h. The Maranello-built 122kWh battery, which Ferrari says is designed as a structural component of the car, enables a range in excess of 530km, and supports fast charging up to 350kW.

“With Ferrari Luce, we are once again redefining the limits of what is possible. Today, we are not simply unveiling a new car, we are inaugurating a chapter that turns our vision into reality, strengthening Ferrari’s tradition of anticipating and shaping the future. Such a leap forward in product innovation could only have been achieved through process innovation; this is why we chose to embark on new collaborations, such as the one with LoveFrom for the design. And, as always, our research and engineering excellence have been placed at the service of driving emotions, without compromise. Rome, the symbolic location of our first victory, becomes the starting point for a Ferrari that lights up the future and opens new horizons” said John Elkann, President of Ferrari.

The Ferrari Luce is available with Ferrari’s seven-year extended service, covering all routine maintenance work for the first seven years of the car’s life. The Luce also benefits from a dedicated 8-year warranty covering key electric powertrain components (front and rear axles, battery and charging system).

Photos: Ferrari