The CUPRA brand officially returns to Singapore, with a new dedicated CUPRA Centre, and have announced exciting new models in the pipeline
Singapore – CUPRA marks its return with the opening of its brand-new home. Located at 247 Alexandra Road, the SEAT performance spin off will take its place among its extended Volkswagen and Skoda family.
The official re-launch of the CUPRA brand here, which will take place on 14 March, will see two all-electric launch models – the CUPRA Born and Tavascan take centre stage at the new showroom.
“We are thrilled to open the doors to the home of the newest brand in our portfolio,” said Dr. Kurt Leitner, Managing Director of Volkswagen Group Singapore. “With the momentous launch of Asia’s first dedicated CUPRA showroom, we are now home to 3 exciting brands under 1 roof together with Volkswagen and Škoda, each fulfilling a unique niche and catering to diverse customer lifestyles.”
“The design of the CUPRA Centre reflects the bold and progressive character of the brand. It’s a space where performance meets style, and technology meets craftsmanship. CUPRA owners will not just be getting a car, they will be part of a tribe that dares to stand out and challenge the status quo,” elaborated Daryle-Alexis Tan, the new Brand Director of CUPRA Singapore.
The new CUPRA space will be crewed by a team of dedicated CUPRA Masters, who will be able to guide customers through the models, providing for a seamless and informative experience.
For those who yearn for turbocharged petrol engine performance, we also have received confirmation from CUPRA Singapore, that they will be unveiling three ICE models in the coming months.
Text: Clifford Chow
Photos: CUPRA Singapore & Clifford Chow
