BYD and DENZA Singapore Launch Lifestyle Privilege Programme With 88 Brands and 600+ Touchpoints

From dinner and gym sessions to holidays, spa treatments and pet care, BYD and DENZA are giving owners plenty of reasons to use their Lifestyle Card… well because BYD 111

Singapore – If you thought buying a car was simply a matter of handing over a sizeable chunk of money, getting the keys and then spending the next few years feeding it electricity, BYD and DENZA would like a word.

BYD and DENZA Singapore have launched a new Lifestyle Privilege Programme that brings together 88 brands across more than 600 touchpoints in Singapore, giving owners access to a rather broader range of perks than the usual complimentary servicing and cold drink while you wait.

Spanning 10 lifestyle categories, the programme covers everything from food and drink, hospitality and retail to pets, beauty and wellness, healthcare, entertainment, education and travel.

Eligible customers will progressively receive their BYD or DENZA Lifestyle Card from 1 September 2026, which can then be presented at participating outlets to enjoy the applicable privileges.

BYD wants to be more than just a car brand

During the first seven months of 2026, 7,928 BYD vehicles were registered in Singapore, putting the brand firmly in first place and at close to twice the registration volume of the second-ranked automotive brand.

That sort of growth gives BYD a fairly sizeable community to work with, and the company says it wants that relationship to extend beyond simply selling cars.

The brand has already been moving in that direction through BYD cafés, neighbourhood initiatives and community movie nights, as well as sporting partnerships including HYROX and the Singapore International Marathon.

The new Lifestyle Privilege Programme is essentially the next step: turning that growing customer base into something resembling a lifestyle ecosystem. You’re looking at 88 brands!

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88 brands, 600-plus places to spend money

The programme covers ten areas of everyday life, with partners ranging from sportswear and fashion brands to hotels, restaurants, healthcare providers, gyms, travel companies and even pet businesses.

Among the better-known names are adidas, ANTA, Salomon, Wilson, FILA, Descente, Shangri-La Singapore, Thomson Medical, Gain City, OGAWA, PURE Fitness & PURE Yoga, Shell, Eu Yan Sang, KFC, Royal Caribbean, mewatch and Keppel Club.

There are plenty of smaller and more specialist businesses involved too, meaning the programme isn’t simply a collection of big corporate logos.

Dining benefits include discounts at participating restaurants and catering businesses, while retail privileges cover everything from clothing and sporting goods to jewellery, electronics and wellness products.

There are also beauty and wellness offers, preferential rates on selected healthcare services, hotel and travel deals, car-care discounts and even benefits for four-legged members of the family.

One card, plenty-many perks

Eligible owners receive their Lifestyle Card and present it at participating outlets when making a purchase. The exact discount or benefit varies by partner and is subject to individual terms and conditions.

Some of the offers are particularly straightforward: adidas, ANTA, Salomon, Wilson, FILA and Descente, for example, offer discounts on regular-priced products at participating stores.

Other benefits are more specific.

Royal Caribbean offers a US$75 onboard credit per eligible stateroom on selected sailings, while Plaza Premium Group offers discounts on walk-in lounge rates.

Shell Café offers a regular-sized coffee for S$2 at participating outlets, while Shell Car Wash provides 20 per cent off car washes at participating service stations.

There are also vehicle-related benefits, including discounts on selected grooming and ceramic coating services through SPARK Car Care by ComfortDelGro.

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DENZA gets the premium treatment… those lucky…

DENZA, BYD’s premium new energy vehicle brand, gets its own layer of additional privileges.

Alongside the wider Lifestyle Privilege Programme, DENZA owners will have access to selected exclusive or enhanced benefits across premium hospitality, wellness, education and travel.

Partners include METT Singapore, EtonHouse International School, AirTaxi.ph and Ikeda Spa.

METT Singapore, for example, offers DENZA customers 20 per cent off Best Available Rates, alongside selected room and dining benefits.

EtonHouse offers selected enrolment privileges, while AirTaxi.ph provides 10 per cent off aircraft charter services for eligible DENZA owners.

Ikeda Spa, meanwhile, offers a complimentary 30-minute Onsen session with a 90-minute treatment booking.

Because if you’re going to arrive at the spa in a premium electric car, you may as well arrive properly pampered.

The thinking behind DENZA’s additional benefits is that modern luxury should not stop at the vehicle itself. Instead, the ownership experience should include convenience, exclusivity and experiences beyond the car.

More than just short-term discounts

An interesting aspect of the programme is its intended longevity.

BYD and DENZA say many of the partnerships are designed to run for at least a year, with several extending to as long as three years.

That is a little different from the usual manufacturer promotion that disappears just as quickly as the fine print at the bottom of a brochure.

The idea is to build longer-term relationships between the brands, their customers and participating businesses.

And given the rising cost of living in Singapore, the strategy makes some sense.

Buying a new car remains one of the larger financial commitments many households make. If ownership can come with useful savings on dining, travel, healthcare, fitness, shopping and other everyday expenses, then the benefits have a tangible value rather than simply being something nice to mention in a showroom.

BYD doesn’t want the relationship to end at the showroom

Liu Xueliang, Vice President, BYD Asia Pacific, said: “BYD’s vision goes beyond building new energy vehicles. As our community grows, we want to create an ecosystem that connects sustainable mobility with the way people live every day. The BYD and DENZA Lifestyle Privilege Program is an important step in extending that value beyond the drive.”

James Ng, Managing Director, BYD Singapore, added: “With 88 brands across more than 600 touchpoints, we want to give back to this growing community and make owning a BYD or DENZA more rewarding — not only on the road, but in everyday life.”

Adelene Tan, Managing Director, Vantage Automotive, said: “Together with our dealer partners, we are committed to making the BYD Lifestyle Privilege Program simple and accessible for our customers.”

Yes… many people said many things! But all you need to know is that – Got card… have big advantage!
anonymous jealous guy

From car ownership to a lifestyle ecosystem

The BYD and DENZA Lifestyle Privilege Programme is an interesting evolution of what a car manufacturer can offer its customers.

Rather than simply throwing in another service package or a set of floor mats and calling it customer loyalty, BYD is using the sheer size of its growing customer base to create an ecosystem that follows owners after they leave the showroom.

With 88 brands, more than 600 touchpoints and 10 lifestyle categories, there is a fair amount here to get your teeth into.

And the breadth is the real selling point. You can potentially save on dinner, gym memberships, clothes, holidays, healthcare, pet grooming, entertainment and even your next cup of coffee — all while owning the car that got you there.